Simpsons Channel

Domino’s Pizza UK & IRL is set to launch a two-year licensing deal with the TV show, The Simpsons, which includes a heavy advertising campaign featuring characters from the show. According to a news release, the 30-second ads will air beginning Feb. 13 and run a total of five weeks on select channels. Viewers will see the Simpsons in a familiar mealtime scene, with Homer in pursuit of a slice of his favorite pizza, while Marge and the rest of the family tuck in. The ad will support Domino’s new Ay Carumba Fajita pizza, a Mexican-style pizza on a thin crust with toppings of spicy chicken, cheese, fresh green peppers, onions and tomatoes.

“We’re very excited about both the deal and the ad campaign, both of which are a natural extension of Domino’s existing association with The Simpsons,” said Robin Auld, marketing manager for 407-unit Domino’s Pizza UK & IRL. “We share many of the same values of irreverence and fun, and the enhanced partnership will place Domino’s front of mind for pizza lovers.”

SOURCE: Pizza Market Place